Orchard's fantastic Jess Nord and industry veteran Bram Williams sat down for a coffee and chat interview for AdNews's series - The Third Act. The Third Act brings together different generations within the industry to parlay ideas and create intriguing discussion.

Over the course of their coffee conflab, Jess and Bram muse over the reality of modern agency life, generational differences & what the future might hold for agency life. In particular, Jess provides some insight into why younger people in the industry feel compelled to advocate so strongly for a defined work/life balance.

"Nowadays, work is on your phone; it’s with you all the time, even on holidays. So you need to create your own balance and boundaries".

Read the full article here: https://www.adnews.com.au/opinion/the-third-act-agencies-need-to-give-their-people-time-and-space-to-be-creative