Social media, much like digital marketing generally, is constantly changing. The focus points of a social media strategy or program have shifted countless times already and will continue to shift in the future, as the platforms grow and improve. From the early days where Facebook page likes were the be-all …

Julian Bright of Orchard’s Strategy team explains how Search Engine Marketing can be used to advertise to niche audience groups. Search Engine Marketing (SEM) refers to the paid listings that appear on search engine results pages. The ad copy is targeted depending on the search term. In Australia, the majority of …