Let us introduce you to the wonderful Charlotte White! Charlotte is one of Orchard's talented Senior Business Directors. She was recently featured in the on going AdNews Account Madness Series.

In the interview, Charlotte ponders emerging trends & challenges within the advertising industry, focusing on AI in marketing. Further, she outlines how to have difficult conversations with stakeholders, how to build strong relationships & techniques to conveying ideas.

"How AI will be integrated into marketing workstreams will continue to be a topic of discussion, in one of the most highly regulated industries our role as an account team is too confidently consult and navigate this".

Read the full article here: https://www.adnews.com.au/news/account-madness-charlotte-white-orchard