Our Chief Strategy Officer, Mikaela Crimmins was most recently featured in Mi3 discussing the impact of AI. Here she discusses how AI is shaping the future of the agency,

“At Orchard, we’re looking at how AI can help internal marketing teams manage their assets quicker and easier, we’re also looking at how AI can enrich customer care engagements - making the experience better for both customer and brand. And as a technology agency with a creative DNA – we’re looking at ways to use AI to improve the creative process, rather than replicate it.”

For the full article, read here https://www.mi-3.com.au/index.php/27-05-2024/cios-taking-back-more-martech-spend-ceos-look-assert-control-over-saas-sprawl-and-gen-ai