Have you met Magic Anderson? She’s one of our amazing Digital Analysts (aka information detectives) here at Orchard! Read all about her below and how she turns numbers into a story for the clients she works with.

Alright, spill the beans! What's your gig at Orchard all about? And what was it that made you go, "Yep, this team's got the mojo"?
Hiya! I'm an information detective aka data analyst, investigating and extracting useful insights, making numbers and data understandable and actionable for the team. The team aka some of the most intelligent, fiery, and collaborative people I've ever worked with.

What does 'Connected Experiences' mean to you?
'Connected Experiences' to me is recognizing that users are more than just numbers or behavioural data on a spreadsheet or dashboard. As a data analyst, we sometimes get lost in all these data points and forget that these users are individuals with very unique motivations and needs. 'Connected Experiences' allow us to understand them and reach out to them in a more meaningful, human, and relevant way.

How do you recharge and find inspiration outside of work?
I venture into other realities by reading science fiction. Although a little less exciting than data crunching and analysis, it does keep me inspired and accountable, especially when I think about how I would respond and navigate these speculative futures.

What's the coolest tech trend you're currently geeking out over?
Definitely anything AI-related. We've come so far to lengths a bit different than what people have anticipated, but there's still a lot more growth to expect. It feels like the next giant leap is just around the corner and it's very very exciting.

Describe working at Orchard in one word.
Inspiring.