AdNews recently released their mid-year update on the state of the advertising market in Australia. Our own CEO Wai Kwok was invited to weigh in and provide his predictions on what we will see to close out the year and beyond. Across 2-pages Wai speaks to the challenges of new business, maintaining profitability, making the changing working scene work as well as the opportunities of MarTech investment, AI, creativity and customer experience overall.

“So have a clear approach to Identify the ‘leaders’ in your agency (senior or junior) and unleash them with resources, authority, and less barriers to make the changes you need. You won’t succeed alone in this change management. Good luck and remember – conditions are always perfect”.

Dive deeper into the predictions here: https://www.adnews.com.au/content-hub/state-of-the-market-report