Biogen
Challenging the identity of a chronic disease
Key results
increase in web visits
increase in engagements
To connect with those living with MS, Biogen recognised that they needed to change the perceptions of the condition and overcome associated stigma. Our strategy focused on empowering women to thrive with MS by creating content and tools that would support them in everyday life—not just as patients, but as people.
The online hub was paired with a social campaign that inspired conversation and engagement, creating an active MS community and driving back to tailored content on the site for the best user experience.
Visuals shown are a mock up representations of the campaign, and not final artwork.
OUR CRAFT
We deliver work
that works
Demystifying treatment initiation through specialist nurse engagement
Abbvie
Easing the burden of COPD care
Boehringer Ingelheim
Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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Sydney
Level 2, 100 Harris Street,
Pyrmont, NSW 2009
+61 2 9339 4333
hello@orchard.com.au
Hobart
1a Brooke St,
Hobart, 7000 Tasmania
New York
200 Broadway 3rd Floor,
New York, NY 10038
