RACGP
Challenging the identity of a chronic disease
Key results
Australian adults reached
awareness of Telehealth options (up from 42%)
The RACGP saw GP visits decline during COVID-19, with misinformation rife and people worried about overloading the health system or being exposed to the disease. To combat this and reinforce the vital role played by GPs, we launched a compelling creative campaign across TVC, web, outdoor, social & print—changing perceptions across Australia.
Visuals shown are a mock up representations of the campaign, and not final artwork.
Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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