AMGEN

Underdiagnosis of osteoporosis was a key challenge holding back Amgen’s brand. Our research uncovered that GPs didn’t really believe there was an issue in their own local area. So instead of telling them—we showed them. Harnessing data and combining interactivity, we depicted underdiagnosis at national, state and postcode levels, making the unmet need personal to the GP and empowering them to take ownership.

Visuals shown are a mock up representations of the campaign, and not final artwork.

Acknowledgement of Country

We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.

Sydney

Level 2, 100 Harris Street,
Pyrmont, NSW 2009

+61 2 9339 4333
hello@orchard.com.au

Hobart

1a Brooke St,
Hobart, 7000 Tasmania

New York

200 Broadway 3rd Floor,
New York, NY 10038