Creating one unified campaign for two indications

LONG STORY SHORT? We were tasked with creating a refreshed Brand X campaign for Psoriasis (PsO) and Psoriatic Arthritis (PsA), catering to the distinct needs of their specialist audiences. How did we succeed? By putting patients first.

PsO and PsA can feel like an endless nightmare for patients. Our “LONG STORY SHORT” campaign acknowledged the profound impact of these diseases on quality of life and positioned Brand X as THE solution. We demonstrated to dermatologists and rheumatologists how prescribing Brand X could transform their patients' stories, offering the long-term relief and protection they need from the start.

Focusing on bold patient photography and impactful quotes, we captured interest emotionally and intriguingly. Simple, clear copy delivered our core message and reason to believe: Brand X’s proven, sustained efficacy.

Today, Brand X stands out with clarity and confidence, embodying its role as a brand leader. End of story.