Boehringer Ingelheim
Easing the burden of COPD care
Key results
of GPs felt the learning objectives were met
of GPs would recommend to peers
BI recognised that GPs were shouldering the burden of COPD care, but that for GPs it was a negative area in which they felt frustration and apathy. The COPD space is a particularly cluttered market, with big pharma competing for share of voice. What could we do for BI that would truly unlock value? We developed a unique RACGP-accredited education event that focused on the practical side of treatment with the GP at the centre of a multidisciplinary care team.
Delivering multidisciplinary team content, this connected approach resonated with our audience and showed how they could work together to make a real difference to patient lives.
Visuals shown are a mock up representations of the campaign, and not final artwork.
Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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