GSK
Educating Australians on the true cost of shingles
Key results
of audience spoke to HCP as a result of the campaign
unique website visits
impressions over a single week
The challenge
Shingles develops in about 1 in 3 people, yet most Australians assume it won’t be them. GSK wanted to increase awareness of the severity and prevalence of shingles, to get Aussie’s over 50 talking to their doctor about their risk and potential impact of the disease. The solution involved a huge multi-channel direct advertising campaign across social, TV, OOH, print, radio and paid search—to highlight the reality of shingles and propel our audience into action.
Visuals shown are a mock up representations of the campaign, and not final artwork
Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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