VIIV
Encouraging important conversations in HIV
Key results
increase in HCP visits to ViiV site
unique visits to the online patient hub
The challenge
The clinical management of people with HIV (PWHIV) in Australia has been incredibly successful over recent decades. But ViiV wanted to get PWHIV talking to their doctor about the challenges they face beyond viral suppression—to ensure they’re not just surviving, but thriving.
With a two-fold strategy that combined bold creative with a validated online medical tool, we empowered PWHIV to start talking to their doctor—not just about treatment, but about their holistic health.
Visuals shown are a mock up representations of the campaign, and not final artwork.
OUR CRAFT
We deliver work
that works
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Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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Sydney
Level 2, 100 Harris Street,
Pyrmont, NSW 2009
+61 2 9339 4333
hello@orchard.com.au
Hobart
1a Brooke St,
Hobart, 7000 Tasmania
New York
200 Broadway 3rd Floor,
New York, NY 10038
