Generating awareness and engagement for a complex brand with a diverse audience

Omico is a national not-for-profit organisation pioneering precision oncology. They provide free genomic profiling to Australian cancer patients to potentially match them to clinical trials with targeted therapies to improve outcomes. Simultaneously, they're forging unprecedented collaborations, uniting Australia's premier cancer institutes, researchers, industry partners and government to establish the nation as a leading hub for cancer research.

With such an immense mission, Omico needed to boost awareness and engagement across their diverse stakeholders—Industry, Research, Government, Clinicians, Patients, and Patient Advocacy Groups. Our partnership with Omico involves a multi-pronged strategy and has delivered branding, managing an always-on social media presence, a website refresh, the creation of a compelling creative campaign, and the successful execution of a high-profile launch event covered by every major news outlet. Yet, this journey is just beginning. By leveraging data and analytics, we're continuously refining each phase of our strategy to ensure we are always doing better for this wonderful organisation.

Visuals shown are a mock up representations of the campaign, and not final artwork.